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AIDA History


AIDA Real Estate was established in 2006 by the Managing Director, Piet Potgieter, after years of experience in the property field both in Australia and South Africa. Piet decided to start a new franchise after being part of the Ray White group for 3 years in the commercial sector. Piet and his fellow director Jako Potgieter investigated numerous avenues in transforming a quiet Real Estate industry into a passionate workable business. This will allow them to provide their staff, clients and fellow franchisees with the necessary tools, training and support in regard to operating a professional business.
 
The two AIDA Real Estate directors acquired the AIDA Brand as a trademark and completed the necessary legal provisions for establishing a Real Estate office. 
 
Piet & Jako established the first office in Middle Ridge Toowoomba as a testing office. Over the next year Piet acted as the Principal of the Middle Ridge office, managing staff and establishing the branding in the South East Queensland. Jako on the other hand implemented; tested and execute; processes, strategies and methods in order to maintain a fully systemised office within the Middle Ridge & Toowoomba area for residential sales. These processes were combined into a manual which is now provided to all Principals & staff members upon joining the AIDA Team.
 
AIDA is currently investigating property management opportunities and will also update their system to accommodate the Principals, staff and clients with the best quality service. At the same time the AIDA group is also setting up a separate commercial sector to help the Principals and staff of a commercial office to the best of their abilities.
 
For more information keep an eye out for the latest updates to the AIDA group and their endeavors.
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